Lucy Chang is an Interdisciplinary artist, Photographer, and creative director based in Los Angeles. Trained at The School of The Art Institute of Chicago (SAIC), she brings a blend of conceptual storytelling and commercial precision to every project.
her work spans fashion, editorial, product, lifestyle, and brand campaigns, With a focus on full-scale production: concept development, storyboarding, staging, lighting, styling, photographing, directing, and post-production. Lucy builds images from the ground up––shaping both the narrative and the visual architecture behind each piece.
Across all categories, she prioritizes consistency, clarity, and emotional impact. She believes that strong visuals don’t just look good; they communicate identity, shape perception, and influence behavior. Each image is crafted with intention, balancing aesthetic style with brand strategy and the psychological cues that drive engagement.
Whether she’s producing a surreal editorial set, a performance-driven lifestyle shoot, or a high-efficiency product campaign, her goal remains the same: to create immersive visuals meticulously designed to serve a cohesive visual identity.
she doesn't aim to make things merely pretty. she aims to make them pleasantly meaningful.